In this book, the authors develop the Quintessential Marketing Arena by following the logic of th...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The acces...

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchma...

This book takes the unique and innovative approach of linking relationship marketing to the tradi...

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th...

This book takes the unique and innovative approach of linking relationship marketing to the tradi...

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th...

A work from Cengage Learning on business-to-business marketing management.

Wer im Zusammenhang mit Tankstellen an Kundenbindung denkt, dem fallen sicherlich zunächst großan...

What actually is marketing? Many people think of marketing as only sales and advertising becau...