Marketing ethics is the systematic study of how moral standards are applied to marketing decision...

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a shor...

This guide to business ethics provides key terms and concepts related to business ethics in a sho...

The short, easy-to-use format makes this an essential companion for marketing courses or as a ref...

Blending theory with practical application, Corporate Social Responsibility in India provides an ...

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a shor...

Marketing ethics is the systematic study of how moral standards are applied to marketing decision...

This guide to business ethics provides key terms and concepts related to business ethics in a sho...

This book maps the evolution of India's North East into a constituent region of the republic and ...

This volume, the first in a new series on governance, conflict, and civic action in South Asia, f...

Offers valuable insights on brand building in today’s consumer-centric world.

Blending theory with practical application, this book provides an overview of the CSR field in th...