Website security made easy. This book covers the most common ways websites get hacked and how ...

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is t...

At last marketing managers and business executives concerned with profitability and sustained gro...

To manage key accounts profitably you need strategic planning that works. This book is the defini...

"e;This book is crammed with distilled, practical wisdom for key account managers and their d...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

What is ''the marketing mix''? Is marketing a concept, function or process? How do you constru...

"e;This book is crammed with distilled, practical wisdom for key account managers and their d...

First published in 1995. This pocket guide is a cartoon book with a serious message -it explores ...

Marketing Planning for Services is the answer to the challenge of creating marketing plans that p...

To manage key accounts profitably you need strategic planning that works. This book is the defini...