With applications using SmartPLS (smartpls.com)-the primary software used in partial least sq...

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual...

The starting point in learning marketing analytics is to understand the marketing problem.The s...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

With applications using SmartPLS (smartpls.com)athe primary software used in partial least sq...

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...