This book draws on interdisciplinary research and mixed methods to investigate the exten...

This book examines how to more successfully recruit, retain and engage millennial employees...

This book examines social media influencers as brand communicators. Each chapter represe...

This book analyzes social media influencers and their relationship with their online fol...

This edited collection focuses on how public communication practices and the communicati...

The uptake of digital media platforms necessitates the need to understand how digital cultures of...

This book draws on interdisciplinary research and mixed methods to investigate the extent to whic...

This book examines social media influencers as brand communicators. Each chapter represents a uni...

This book analyzes social media influencers and their relationship with their online followers. E...

Research Perspectives on Social Media Influencers and their Followers argues that the brands that...