Get the competitive edge in a fierce market!Effective market segmentation approaches can ...

Get closer to “tailor made” marketing!Ever-changing customer needs and intense competitio...

Get closer to “tailor made” marketing!Ever-changing customer needs and intense competitio...

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyl...

The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyl...

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it...

Get the competitive edge in a fierce market!Effective market segmentation approaches can ...

Great companies consistently meet and exceed customer desires. Superior Customer Value in the New...

Develop a successful strategy for segmenting high-tech and industrial markets! Whether it...

Visionary companies build markets today to be market leaders tomorrow. This book provides the blu...

Visionary companies build markets today to be market leaders tomorrow. This book provides the blu...

First Published in 1999, this book stresses the service aspects of an organization - especially c...