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Disney films, merchandising and theme parks are one of the defining features of our times. Disney...

In this textbook Alan Bryman provides a detailed and critical examination of the literature on...

`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disney...

In this textbook Alan Bryman provides a detailed and critical examination of the literature on...

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This work provides an overview of the Disney organization, in particular the theme parks and thei...