Real-world situations, events, and challenges fuel the instructive insights in this relatable gui...
In this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows...
Generational differences have always influenced how business is done, but in the case of digital ...
Companies operating in today's roller-coaster economy have increasingly turned to competitive int...
Using an expert interview approach to primary research, this book shares secrets from professiona...
The sixth title in the Super Searchers series is a unique resource for business owners, brokers, ...
Consumer-centric organizations know that social media can be used to engage with customers, leadi...
An essential guide for anyone who conducts research on the internet--including librarians, teache...
Surveying the types of personal records that are available on the Internet and through online ser...
A badly designed Web site interface can result in a site that is hard to find and hard to use but...
Sharing the secrets of today's most innovative marketers, this book shows how marketers use conte...
The essential handbook for every information entrepreneur, this is the indispensable guide to lau...