Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. ...

Continuous improvements in emerging economies have created more opportunities for industrializati...

Many scholars have argued that technology, entrepreneurship, integrated business models and marke...

Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. ...

Governments, communities, and developers are considering the use of ICT, renewable energies, and ...

Continuous improvements in emerging economies have created more opportunities for industrializati...

Governments, communities, and developers are considering the use of ICT, renewable energies, and ...

Digital transformation in organisations can improve business agility, operational efficiency, cus...

Digital transformation in organisations can improve business agility, operational efficiency, cus...

This book offers a profound exploration into how technology-enabled marketing strategies often...

Many scholars have argued that technology, entrepreneurship, integrated business models and ma...

Many scholars have argued that technology, entrepreneurship, integrated business models and ma...