Marketing, while essential to organisational success, is arguably one of the most controversial a...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...

Social marketing is receiving unprecedented focus and support from government, the private sector...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Angesichts der rasanten Entwicklung im Fachgebiet wird fast jeder klinisch tätige Arzt einmal ...

The third edition of this popular text offers a uniquely scholarly approach towards the subjec...

The third edition of this popular text offers a uniquely scholarly approach towards the subjec...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Taking a holistic and international perspective, this book critically examines the ethical challe...