The third edition of an established text, this book provides comprehensive treatment of internati...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...
Marketing strategy is constantly adapting in the changing environment of International Business. ...
This book considers problems which can be serious obstacles in international marketing but which ...
The third edition of an established text, this book provides comprehensive treatment of internati...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring o...
Marketing strategy is constantly adapting in the changing environment of International Business. ...
This book considers problems which can be serious obstacles in international marketing but which ...