This edited collection presents cutting edge research into the topic of green messages and subseq...

A student focused exploration of economic, political, social, and ethical perspectives on adverti...

This Second Edition remains the only book to discuss both theory and application of qualitative r...

Presenting a range of perspectives on advertising in a global society, this Second Edition of Con...

The Second Edition remains the only book to discuss both theory and application of qualita...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

This book will help small business owners and marketers feel comfortable using social media to pr...

This edited collection presents cutting edge research into the topic of green messages and subseq...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

This book provides simple explanations of advertising media sources and calculations along with r...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

This book provides simple explanations of advertising media sources and calculations along with r...