This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual...

This practical guide leads you through all the issues you will face in developing new marketing o...

China and India have in recent years seen a change in leadership, with each wanting to make an im...

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro d...

Volume 20 of "e;Advances in International Marketing"e; guest-edited by Professors Sinkovi...

The China Pakistan Economic Corridor (CPEC) is a flagship program of China's 'One Belt One Road' ...

For courses in international business. International Business: The New Realities caters to a po...

Volume 19 of "e;Advances in International Marketing"e; is quite unique. It features essay...

The China Pakistan Economic Corridor (CPEC) is a flagship program of China's 'One Belt One Road' ...

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro d...

This volume is devoted to those areas that can advance our understanding of international busines...

Fully updated to include coverage on the recent COVID-19 pandemic as well as other recent macro d...