In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...

This groundbreaking book examines the relationship between the development of the consumer societ...

In spite of, and because of, the attention recently paid to "e;big data"e; and the huge a...

"e;Tell me what you eat, I'll tell you who you are,"e; said Anthelme Brillat-Savarin. Tod...

How is qualitative marketing and consumer research conducted today? - What is rigorous research...

This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality a...

This series epitomizes the 2017 ConsumerCulture Theory (CCT) conference themes of hyper-reality a...

Volume 10 of "e;Research in Consumer Behavior"e; presents a wide range of cutting edge co...

The digitalization of payment modes, combined with the development of Blockchain technology, is s...

This book critically examines marketization: a phenomenon by which market processes are instituti...

This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy ...

How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving o...