Stay up to date with the current principles and major themes of Marketing, from theory to practic...

An extremely fluent and effective text designed to be a complete resource for single semester mod...

Have you ever been in a situation that was emotionally charged and the stakes were high? And it w...

Stay up to date with the current principles and major themes of Marketing, from theory to practic...

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing ...

Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and...

The leading, authoritative, comprehensive and only updated textbook for teaching and learning ...

Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and pro...

The leading, authoritative, comprehensive and only updated textbook for teaching and learning ...

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing ...

The third European edition of this classic text has been updated with the latestideas in marketin...