This textbook combines cutting-edge conceptual and critical thinking with practical advice for th...

Netnography has become an essential tool for qualitative research in the dynamic, complex, and co...

How is qualitative marketing and consumer research conducted today? - What is rigorous research...

This collection looks at the post-network television industry's heady experiments with new forms ...

Netnography has become an essential tool for qualitative research in the dynamic, complex, and co...

In this landmark third edition, Netnography: The Essential Guide provides the ...

This textbook combines cutting-edge conceptual and critical thinking with practical advice for th...

This textbook combines cutting-edge conceptual and critical thinking with practical advice for th...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who ex...

In this landmark third edition, Netnography: The Essential Guide provides the ...

Designed for students, scholars, and marketing research practitioners, this book is designed to t...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who ex...