The progress of several businesses was severely challenged through the advent of the COVID-19 pan...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations...

Customer service management is one of the key pillars of today's business environment. Businesses...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations...

Strategic Marketing of Higher Education in Africa explores higher education marketing themes alon...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

Customer service management is one of the key pillars of today's business environment. Businesses...

This book offers theoretical and practical insights into the marketing of higher education in Afr...

Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dear...

This book focuses on developing a systematic approach to understanding the transformations in Afr...

This edited collection examines the impact of new technologies and new managerial and policy pers...

This book explores the key players, challenges and policies affecting higher education in Africa....