Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4...

The progress of several businesses was severely challenged through the advent of the COVID-19 pan...

This book provides a management perspective on the full historical, contemporary, and geographic ...

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Busines...

Thsi book focuses on entrepreneurial development and the development of small businesses in Afric...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations...

Customer service management is one of the key pillars of today's business environment. Businesses...

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusi...

Strategic Marketing of Higher Education in Africa explores higher education marketing themes alon...

The first of this two-volume work brings to the fore marketing communication theories and concept...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies an...