Customer Relationship Management is the first book to explore the benefits to the firm of a globa...

The new and updated edition of this widely used text is equally useful for undergraduate and grad...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...

The new and updated edition of this widely used text is equally useful for undergraduate and grad...

Customer Relationship Management is the first book to explore the benefits to the firm of a globa...

Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ...

Globalization has been under extreme pressure in the wake of the financial crisis. Multinational ...

Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ...

Customer Relationship Management is the first book to explore the benefits to the firm of a globa...