In this book established researchers draw on a range of theoretical and empirical perspectives to...

With a focus on the tools needed for working in the PR industry, Public Relation...

A Practical Guide to Ethics in Public Relations is brimming with case st...

With a focus on the tools needed for working in the PR industry, Public Relation...

This book explores the potential of artificial intelligence (AI) to transform public relations (P...

This book explores the potential of artificial intelligence (AI) to transform public relations (P...

Gen Z: The Superhero Generation is a must-read for parents, educators, and ...

The Millennial Mindset introduces seven characteristics common to Millen...

A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students throu...

This book examines social media influencers as brand communicators. Each chapter represe...

This book illustrates the connection between theories of communication and the medium...

Exploring social medias integration with modern society, this text empowers students as social me...