This volume synthesizes and advances existing knowledge of consumer response to visuals. Represen...

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovati...

This timely book brings together some of the most higly respected scholars and practitioners in t...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Represen...

This volume synthesizes and advances existing knowledge of consumer response to visuals. Represen...

Design plays an increasingly larger role today in creating consumer desire for products and likin...

As the markets in transitional economies open and grow, majorchallenges and opportunities arise...

Design plays an increasingly larger role today in creating consumer desire for products and likin...

This timely book brings together some of the most higly respected scholars and practitioners in t...

As the markets in transitional economies open and grow, majorchallenges and opportunities arise...

As the markets in transitional economies open and grow, majorchallenges and opportunities arise...