Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Sta...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in th...

Der Bestseller 'Marketing-Management' von Philip Kotler istdas weltweit erfolgreichste Standar...

Zeitgemäßes Marketing: digital statt traditionellGeschrieben von den weltweit führenden Marketing...

Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agen...

The business classic, fully revised and updated for today's marketersThe second edition of Kell...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru ...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in th...

Features of Pearson eText for the 8th Edition Master today's key marketing concepts and create vi...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck ...

As products become increasingly similar, companies are turning to branding as a way to create ...