Investigations into the cultural significance of that most familiar and charismatic group of anim...

Corporate communications are now hugely important in the success of companies and organisations. ...

This book reviews, updates and enhances the basic concepts surrounding the academic theory and pr...

This book is readers who wish to develop their knowledge, insight, skills, and facility into inte...

This textbook is the first introductory primer on integrated marketing communications. It combine...

How can a company effectively communicate its message to customers and prospects all over the wor...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an inte...

This collection examines a key new development in the contemporary marketing landscape, the relat...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

Investigations into the cultural significance of that most familiar and charismatic group of anim...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This collection examines a key new development in the contemporary marketing landscape, the relat...