This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, inc...
This book is about marketing models and the process of model building. Our primary focus is on mo...
The observation that many models are built but few are used has almost become a commonplace in th...
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, ...
With advances in information technology and expertise in modeling, IRI introduced model-based ser...
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, ...
This book is about marketing models and the process of model building. Our primary focus is on mo...
The observation that many models are built but few are used has almost become a commonplace in th...