It takes more than a baby to make a mother, and mothers make more than babies. Bringing together ...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptua...

This cutting edge, innovative volume offers the best of current scholarship on feminist perspecti...

This comprehensive and authorative sourcebook offers academics, researchers and students an intro...

Introduces students to the language, ideas, and concepts that are used frequently in Critical Man...

This book sheds light on the consumption of spiritual products, services, experiences, and places...

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together ...

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies ex...

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this ...

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised an...

The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and stud...

Marketing is still widely perceived as simply the creator of wants and needs through selling and ...