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This international case study book provides 28 expertly curated case studies on entrepreneurship ...
Place branding as a field of research is still in a state of infancy. This book seeks to address ...
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...
This international case study book provides 28 expertly curated case studies on entrepreneurship ...
Researching and Analysing Business: Research Methods in Practice provides an accessible and pract...
A sustainable brand should integrate environmental, social, economic and issues into its business...
The academic and scholarly interest in the subject of branding in both the consumer and industria...
This book delves into contemporary trends in consumer behaviour and marketing strategies in the f...
Brands - corporate, products, service - today are collectively defined by their customers, derivi...
Technological advances, alongside increasing globalization and growing awareness of socio-cultura...
The authors of this book delve into the rapidly developing field of dual marketing, investigating...
This book provides students and academics with a comprehensive analysis of the theory and practic...