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  1. Entrepreneurial Innovation in the International Business of Tourism
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    This international case study book provides 28 expertly curated case studies on entrepreneurship ...

    Unser bisheriger Preis:ORGPRICE: 54,54 €

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  2. Place Branding
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    Place branding as a field of research is still in a state of infancy. This book seeks to address ...

    Unser bisheriger Preis:ORGPRICE: 53,51 €

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  3. Emerald Handbook of Multi-Stakeholder Communication
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    Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...

    Unser bisheriger Preis:ORGPRICE: 187,24 €

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  4. Entrepreneurial Innovation in the International Business of Tourism
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    Ebook
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    This international case study book provides 28 expertly curated case studies on entrepreneurship ...

    Unser bisheriger Preis:ORGPRICE: 54,76 €

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  5. Researching and Analysing Business
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    Researching and Analysing Business: Research Methods in Practice provides an accessible and pract...

    Unser bisheriger Preis:ORGPRICE: 53,35 €

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  6. Sustainable Branding
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    A sustainable brand should integrate environmental, social, economic and issues into its business...

    Unser bisheriger Preis:ORGPRICE: 56,47 €

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  7. Corporate Branding in Logistics and Transportation
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    The academic and scholarly interest in the subject of branding in both the consumer and industria...

    Unser bisheriger Preis:ORGPRICE: 54,85 €

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  8. Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
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    This book delves into contemporary trends in consumer behaviour and marketing strategies in the f...

    Unser bisheriger Preis:ORGPRICE: 53,96 €

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  9. Building Corporate Identity, Image and Reputation in the Digital Era
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    Brands - corporate, products, service - today are collectively defined by their customers, derivi...

    Unser bisheriger Preis:ORGPRICE: 50,94 €

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  10. Business Digitalization
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    Technological advances, alongside increasing globalization and growing awareness of socio-cultura...

    Unser bisheriger Preis:ORGPRICE: 50,80 €

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  11. Beyond Multi-Channel Marketing
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    The authors of this book delve into the rapidly developing field of dual marketing, investigating...

    Unser bisheriger Preis:ORGPRICE: 97,89 €

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  12. Contemporary Issues in Branding
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    This book provides students and academics with a comprehensive analysis of the theory and practic...

    Unser bisheriger Preis:ORGPRICE: 57,12 €

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