Customer Service Management in Africa: A Strategic and Operational Perspective (978-0-367-14337-4...

This book provides a management perspective on the full historical, contemporary, and geographic ...

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492)Shelving Guide: Busines...

Africa's unique and diverse culture, embedded in age-long business practices, presents an interes...

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusi...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies an...

Advances in technology and changes in consumer buying patterns have forced businesses to alter th...

This edited volume assesses the progress that sub-Saharan African countries have made towards gen...

This volume of Advanced Series in Management traces the origins, development, and key themes of t...

Customer Service Essentials is a must-read and a definitive source of information on effective ma...

African nations are seeking ways to build strong institutions that are development-oriented and p...

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business...