Rapid digitalisation and social media use has led to the evolution of customer behaviour and for ...

This book examines issues and implications of digital and social media marketing for emerging mar...

The pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated w...

This book endeavours to highlight the untapped potential of Smart Agriculture for the innovation ...

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for ...

The rapid rise of generative intelligence is apparent from its adoption prospects across industri...

Customers are now highly influenced by digital marketing and ease of purchase, level of service, ...

This book endeavours to highlight the untapped potential of Smart Agriculture for the innovation ...

Customers are now highly influenced by digital marketing and ease of purchase, level of service, ...

Pomegranate cultivation is increasing considerably worldwide for fresh consumption, juice product...

The rapid rise of generative intelligence is apparent from its adoption prospects across industri...

The rapid rise of generative intelligence is apparent from its adoption prospects across industri...