The National Hockey League is at its apex in terms of its business success. Even a global pandemi...

This new edition of a widely adopted textbook equips students with a comprehensive understanding ...

With resources for not-for-profit public sector organizations provingincreasingly scarce,...

More than 99 percent of student-athletes will go pro in something other than sports. This book is...

The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet...

Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and indiv...

This new edition of a widely adopted textbook equips students with a comprehensive understanding ...

The rapid professionalization of marketing in the sport industry has helped vault the business of...

Sports Business Management will equip students with a comprehensive understanding of the sport in...

Discover the strategy behind Major League Soccers rapid rise as it aims to compete with global fo...

With resources for not-for-profit public sector organizations provingincreasingly scarce,...

The National Hockey League is at its apex in terms of its business success. Even a global pandemi...