This unique and comprehensive reflection on marketing as a field of study, research and practice ...

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptua...

Dozens of lively international case studies that help readers put core marketing principles in a ...

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histor...

This book provides an overview of recent and current research which defines and scopes the field ...

Introducing the histories, theories and debates of the field of marketing, this is your one-st...

Dozens of lively international case studies that help readers put core marketing principles in a ...

Marketing is still widely perceived as simply the creator of wants and needs through selling and ...

This book aims to stimulate debate in the growing and highly controversial area of measuring scho...

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a uni...

Alternative, engaging, aimed at students, and written with the intention to challenge and educate...

Marketing is still widely perceived as simply the creator of wants and needs through selling and ...