This title is part of UC Press's Voices Revived program, which commemorates University of Califor...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional ...

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templ...

The new context and character of public service - shifting values, entrepreneurship, information ...

Written from a real-world perspective by an award-winning copywriter producer director, this comp...

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusi...

The new context and character of public service - shifting values, entrepreneurship, information ...

Catch an inside look at the advertising creative process. Discover how teams collaborate at major...

Learn to create powerful, strategic copy for multiple channels, platforms, and storytelling templ...

Written from a real-world perspective by an award-winning copywriter producer director, this comp...

The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusi...

Provides what every writer needs to create powerful, strategic copy for multiple channels and pla...