The ultimate test of marketing investment, and indeed any investment, is whether it creates value...

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

"e;This book is crammed with distilled, practical wisdom for key account managers and their d...

What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style an...

When you launch an application on the web, every hacker in the world has access to it. Are you su...

The latest edition of the leading and internationally bestselling text on marketing planning In t...

Website security made easy. This book covers the most common ways websites get hacked and how web...

A fully revised and updated 8th edition of the highly renowned international bestseller The 8th e...

To manage key accounts profitably you need strategic planning that works. This book is the defini...

These essays examine the importance of historical consicousness and the role of historiography in...

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. D...