The undisputed global bestseller in marketing management that consistently reflect changes in mar...

The extent to which social media can potentially add value within various service contexts is not...

Strengthen your understanding of the principles of marketing management with this bestselling tex...

To remain relevant, management education must reflect the realities that influence its subject ma...

Strengthen your understanding of the principles of marketing management with this bestselling tex...

To remain relevant, management education must reflect the realities that influence its subject ma...

The extent to which social media can potentially add value within various service contexts is not...

To remain relevant, management education must reflect the realities that influence its subject...

To remain relevant, management education must reflect the realities that influence its subject...