Marketing, while essential to organisational success, is arguably one of the most controversial a...

'This is a book for anyone who has ever thought they didn't quite fit in' -- Beverley Cuddy, Dogs...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...

Social marketing is receiving unprecedented focus and support from government, the private sector...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

The Maverick Collection and the Spanish Scandals Collection from Mills & BoonIncluding the titles...

Combining seminal papers on marketing communications with incisive commentary and overviews from ...

This new handbook brings together a rich and diverse body of scholarly research, with chapters on...

Taking a holistic and international perspective, this book critically examines the ethical challe...

Marketing communication is a dynamic industry, which continues to change and adapt to new technol...