The purpose of Creating Images and the Psychology of Marketing Communication is to advance the un...

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference...

Be prepared for the future of international marketing! The future of your business depends on you...

The growing complexity and importance of sports and event marketing has pushed scholars and pract...

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. M...

What makes consumers behave as they do?Just as demographics examine the "e;who"e; of cons...

Social values are central to people's lives, guiding behaviors, and judgments, and defining who w...

Sports marketing is one of the fastest growing areas of marketing communication. This book advanc...

Explore Internet marketing from cross-cultural and cross-national perspectives!This book examin...

With chapters written by experts in their field, this volume advances the understanding of theory...

What makes consumers behave as they do?Just as demographics examine the "e;who"e; of cons...

Explore Internet marketing from cross-cultural and cross-national perspectives!This book examin...