16 Autorinnen und Autoren erzählen in dieser einzigartigen Anthologie Geschichten um und über den...
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16 Autorinnen und Autoren erzählen in dieser einzigartigen Anthologie Geschichten um und über den...
This single-volume reference provides an alternative to traditional marketing research methods ha...
Worldwide Casebook in Marketing Management comprises a large collection of case studies in market...
To gain the most competitive edge, marketers must continually optimize their promotional strategi...
Bringing to life the most widely used quantitative measurements and statistical techniques in mar...
This book includes selected papers presented at the International Conference on Marketing and Tec...