IM ZEICHEN DER KRALLENVor 50 Jahren debütierte ein heißblütiger Mutant mit furchterregenden Klaue...

A brand is not merely a representation of a product: it is an emotional and symbolic perception w...

Uniting industry experience with academic expertise, the authors combine marketing communications...

A brand is not merely a representation of a product: it is an emotional and symbolic perception w...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...

This book provides a disciplined, systematic look at what is necessary to the planning and implem...

Strategic Advertising Management provides the firm foundation you need to understand the effectiv...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds,...

This book provides a disciplined, systematic look at what is necessary to the planning and implem...

Uniting industry experience with academic expertise, the authors combine marketing communications...

Uniting industry experience with academic expertise, the authors combine marketing communicati...

Uniting industry experience with academic expertise, the authors combine marketing communicati...