This comprehensive book is designed to serve as a primary text for the Advertising Management cou...

"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

This practical and comprehensive text effectively provides advertising account planning principle...

This book is an evaluation of the new legislative politics in the Soviet Union. The contributors ...

Designed to serve as a comprehensive, primary text for research methods courses in advertising an...

This practical and comprehensive text effectively provides advertising account planning principle...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

Laser Safety: Practical knowledge and solutions provides an in-depth guide to laser saf...

This book provides simple explanations of advertising media sources and calculations along with r...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

This comprehensive book is designed to serve as a primary text for the Advertising Management cou...