Now in a fully revised and updated second edition, this textbook offers a complete introduction t...

All successful marketing strategies in sport or events must take into account the complex behavio...

This is the first book to critically examine the relationship between running events in local, na...

This is the first book to critically examine the relationship between running events in local, na...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketi...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketi...

Now in a fully revised and updated second edition, this textbook offers a complete introduction t...

All successful marketing strategies in sport or events must take into account the complex behavio...

Now in a fully revised and updated second edition, this textbook offers a complete introductio...

This is the first book to critically examine the relationship between running events in local,...