This Second Edition remains the only book to discuss both theory and application of qualitative r...

Presenting a range of perspectives on advertising in a global society, this Second Edition of Con...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for dig...

Advertising Media Planning blends the latest methods for digital communication and an...