The Concise Dictionary of Insurance Terms is a reference book for insurance professionals, consum...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference gu...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

The purpose of the book is to provide insurance practitioners, consumers, and students with defin...

Essentials of Marketing Research takes an applied approach to the fundamentals of marketin...

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

The purpose of the book is to provide insurance practitioners, consumers, and students with defin...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference gu...

Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account ...

This exciting new text offers a hands-on, applied approach to developing the fundamental data ana...