This book presents the latest research on national brand and private label marketing - a collecti...

This book presents the latest research and recent studies in the field of national brand and priv...

Olive oil is an important component in the food system in most European markets. Moreover, its co...

This book presents the latest research on national brand and private label marketing, in the form...

This proceedings volume highlights the latest research presented at the 9th International Confere...

This proceedings volume highlights the latest research presented at the 7th International Confere...

The 2023 International Conference on National Brand & Private Label Marketing is a unique academi...

This proceedings volume highlights the latest research presented at the 8th International Confere...

The 2019 International Conference on National Brand & Private Label Marketing is a unique academi...

This book presents latest findings on brand marketing in retail. In times of economic downturn a ...

The 2024 International Conference on National Brand & Private Label Marketing is a unique academi...

This book presents the latest research on national brand and private label marketing - in a colle...