The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

The second edition of Sales Force Management prepares students for professional success in the fi...

The starting point in learning marketing analytics is to understand the marketing problem. The se...

The Second Edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offer...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) gui...

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual...

The starting point in learning marketing analytics is to understand the marketing problem.The s...

With applications using SmartPLS -the primary software used in partial least squares structural e...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

With applications using SmartPLS -the primary software used in partial least squares structural e...