Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...

The Third Edition of A Primer on Partial Least Squares Structural Equati...

The Third Edition of A Primer on Partial Least Squares Structural Equati...

MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life throu...

Essentials of Business Research Methods provides an accessible and comprehensive introduction to ...

The Second Edition of Advanced Issues in Partial Least Squares Struc...

Increasingly, managers must make decisions based on almost unlimited information. How can they na...

Written with those with limited mathematical and statistical knowledge in mind, this concise a...

Essentials of Business Research Methods provides an accessible and comprehensive introduction ...

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)...