The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

There is increasing awareness of growing similarities in political marketing practices around the...

Explore the increased need for marketing within the political arenaCurrent Issues in Political Ma...

With the Obama campaign universally acknowledged as the most successfully marketed presidential c...

Political Marketing in the United States explores how politicians and parties utilize marketing c...

This book is the second volume in the Palgrave Studies in Political Marketing and Management...

The Human Resource Management of Political Staffers: Insights from Prime Ministers' Advisers and ...

Political Management lays out the core tools to manage government, campaigns and parties. The fir...

All organisations manage people, and politics is no different. Campaigns, parties, and government...

Substantially revised throughout, the third edition of Political Marketing continues to offer stu...

All organisations manage people, and politics is no different. Campaigns, parties, and government...

Explore the increased need for marketing within the political arenaCurrent Issues in Political Ma...