Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots de...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

Pricing is frequently used as a key strategic lever for management to increase profitability. How...

Today's best companies get it. From retail to finance and industries in between, the organization...

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless p...

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots de...

Business leaders need to embrace sustainability in order to ensure the lasting success of their o...

The authors present a powerful and tested approach that helps managers see a business's every act...

This book explores how customer service can become the singular competitive differentiator for or...

Questions about the status, identity and legitimacy of business schools in the modern university ...

Many marketers fear that the field's time-worn principles are losing touch with today's realities...