There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel...

How do brand names differ from other names, and what goes into making a good name great and a bad...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die,...

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...