Concepts are critical for the development and marketing of products and services. They constitute...

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, ...

Really great products and really huge successes don't come from focus groups! And if you simply r...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional co...

This book extends the analysis of perception of food qualities to the area of multivariate method...

During the past thirty years, companies have recognized the consumer as the key driver for busine...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

Today''s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore,...

This is the first book that describes and explains food development from the point of view of ...

The advent of artificial intelligence (AI) is associated with relevant changes in how we live tod...

Food Texture is the first book to provide a broad overview of texture measurementfrom both the su...

The authors skillfully present different approaches to the same problem and even different ways t...