This Handbook examines the area of consumer behavior from the perspective of current developments...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of c...

This book considers marketing management within the overall corporate system of business policy-m...

Human consumption is multi- faceted and so requires inter- disciplinary exploration in order to e...

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the...

While the general wisdom has it that behaviorism is dead, it not only survives but is intellectua...

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of...

First Published in 1985. This is a collection of sixteen essays on the marketing of services indu...

This book is concerned with the application of the behavioural sciences, notably social psycholog...