This book highlights cutting-edge research in the economics and management of networks as an inte...

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

The current book on Nework Governance contributes to the literature by offering new perspectives ...

Geomarketing et geolocalisation expose les principaux concepts, methodes et strategies qui permet...

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail cha...

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Franchising networks are experiencing great success in international business organization. Few b...

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

This contributed volume focuses on the management and governance of international business networ...

Interfirm networks include franchising, retail and service chains, cooperatives, financial networ...

The book emphasizes research in economics and management of networks as an interdisciplinary fiel...